Writing
Notes from the workshop.
Things I’ve learned from shipping software for clients I like. Roughly monthly. Never a newsletter pitch in disguise.
FilterAllProcessSaaSCareerAdvice5 posts
Featured · Process · 6 min
The two-week project
Why most software projects fail before code is written, and the small constraint that fixes it.
Mar 14 2026
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Feb 02 2026
SaaS
Year one of Ottomated, in numbers
MRR, churn, the cost of every keystroke, and what I would do again.
11 min →
Dec 09 2025
Career
Fifteen years of PM, then I started shipping
How project management ruined my code in the best possible way.
8 min →
Oct 21 2025
Advice
When a spreadsheet is the right answer
Sometimes the most professional thing I can do is talk you out of hiring me.
4 min →
Aug 14 2025
Process
Local SEO is just being real
A field guide to making Google believe your small business actually exists.
7 min →