JunkSavior — End-to-end brand & site
Logo, identity, marketing site, Google Business setup, local SEO, and review pipeline for a Florida junk-removal service.
JunkSavior came to me with a phone number, a truck, and a Gmail account. Six weeks later they had a wordmark, a marketing site that converts, ranked listings in three cities, and an automated pipeline that turned every completed job into a Google review.
A two-truck junk-removal operation needed everything: a name that didn't sound like a competitor, a site that booked jobs at 2am, and visibility on Google when someone searches 'junk removal near me.' One contractor, one budget, one deadline.
- 01Service-area business — has to rank in three Florida metros simultaneously.
- 02Booking has to work on a phone, in a driveway, while dust is settling.
- 03Owner wanted to manage his own content without calling me.
- 04Total budget tighter than a dental drawer — every dollar visible.
Named it. JunkSavior beat 14 alternatives in a 5-minute test with the owner's neighbors.
Designed a wordmark that works at favicon size and on the side of a truck. Two weights, one accent.
Built on Astro for static-by-default speed. Sanity for the owner-editable content. Forms via Resend + a tiny serverless route.
Schema.org LocalBusiness on every service-area page. 14 city pages, each unique copy, real local references.
Wired up a Twilio + Zapier flow: job marked complete → SMS to customer with a one-tap review link → Google Business profile gets the review.
Wordmark, color, typography, voice doc, truck wrap spec, business card layout.
14 service-area pages, 6 service detail pages, instant-quote calculator, online booking.
Profile setup across 3 metros, photo guidelines, posting schedule, Q&A seeded.
Twilio → Zapier → GBP integration. 38% of completed jobs leave a public review.
Citations across 47 directories, schema markup, city-page content engine in Sanity.
What it did, in numbers.
“My phone hasn't stopped ringing since week three. Hired two more drivers. Best money I ever spent.”— Owner · JunkSavior, LLC
- ※Local SEO is mostly being-the-realest-listing in a category full of fakes. Real photos, real address, real reviews.
- ※A booking form that works on a 4-inch screen at noon, outdoors, with one bar of signal, is the only booking form that matters.
- ※When the owner can update the site himself, he updates the site. When he can't, the site rots.